The sending of unsolicited direct marketing by phone, fax, email, text or any other electronic means is strictly regulated.
You have the right to object to electronic marketing messages and can register with a statutory preference service if you don’t wish to receive sales calls or junk faxes.
If you wish to contact potential or existing customers with electronic marketing, you need to comply with the regulations.
The ICO has legal powers to ensure that organisations comply with the requirements of the Privacy and Electronic Communications Regulations (PECR).
The ICO publishes detailed guidance notes that provide organisations and individuals with all the information they need about electronic marketing.
Read the full text of the Privacy and Electronic Communications (EC Directive) Regulations 2003.
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