The general public have shown a growing awareness of privacy issues over the last few years. High-profile losses of personal information and growing concerns about the nature and extent of personal information collected by organisations has led to a growing debate about the impact on privacy.
The media have the capacity to turn a minor issue into a public furore within hours. As a result, privacy is a risk factor for many organisations. Misjudging what the media and the public will accept has resulted in negative impacts on business enterprises and government agencies alike. With the growth in data-intensity and increasing use of privacy intrusive technologies, the risks of a project or scheme being rejected by the public are increasing.