We plan to conduct a pan-European marketing campaign. Which jurisdiction’s rules do we need to comply with?
You should also comply with the laws in other countries. However, you should bear in mind that when implementing the EU Directive, each member state could decide whether the rights given to individual subscribers should extend to corporate subscribers. Some jurisdictions have chosen to do so to a greater extent than the UK. You may create a bad impression of your business if you don’t respect the laws of the country where you are sending your messages.
We cannot offer guidance on how to comply with the legislation of other countries and you should seek your own legal advice if you wish to conduct pan-European marketing campaigns.